Movistar - Rafa Nadal Academy

Interactive Virtual Space


Telefónica takes a step forward in the construction of the Metaverse with a guest of honor: Rafa Nadal. After opening its doors in 2016, the Rafa Nadal Academy by Movistar has already become one of the sports centers of reference worldwide. Located in Manacor, Rafa Nadal's hometown, the Academy has state-of-the-art facilities and an infrastructure adapted to the new times.

Visit project

1. Meet the Rafa Nadal Academy by Movistar

The project offers the unique opportunity to know all the facilities, services, promotions and more than 40 tennis courts of the Rafa Nadal Academy by Movistar. From any browser and from any point on the planet. And all through its main protagonist: Rafa Nadal's 3D avatar. Learn about the Academy's own methodology, training techniques, nutrition, fitness and even sports psychology.

2. Participate in mini-games

Have fun and learn with the mini-games scattered throughout the virtual academy. You can also create your own user profile to save your results, progress and scores.

3. Get achievements and awards

By completing all the achievements you will get discounts redeemable in the store and in the "Course+Stay" pack. This way you can enjoy a few days of outdoor sports and get the most out of your serves. In addition, during the first month you will be able to enter the international raffle for great prizes: rackets and equipment.

4. Dashboard and analytics

The Rafa Nadal Academy by Movistar in its virtual version has a control panel that offers a large amount of data and statistics on the use made by users of the virtual space. The system integrates data about audience research, visitor acquisition analysis and behavioral analysis.