Movistar - Rafa Nadal Academy

Interactive Virtual World


Telefónica takes a step forward in the construction of the Metaverse with a guest of honour: Rafa Nadal. After opening its doors in 2016, the Rafa Nadal Academy by Movistar has already become one of the world's leading sports centres. Located in Manacor, Rafa Nadal's hometown, the Academy has state-of-the-art facilities and an infrastructure adapted to modern times.

Visit project

1. Get to know the Rafa Nadal Academy by Movistar

The project offers the unique opportunity to get to know all the facilities, services, promotions and more than 40 tennis courts of the Rafa Nadal Academy by Movistar. From any browser and from any point on the planet. And all through its main protagonist: Rafa Nadal's 3D avatar. Learn about the Academy's own methodology, training techniques, nutrition, fitness and even sports psychology.

2. Participate in mini-games

Have fun and learn with the mini-games scattered throughout the virtual academy. You can also create your own user profile to save your results, progress and scores.

3. Achieve achievements and awards

By completing all the achievements you will get discounts redeemable in the shop and in the "Course+Stay" pack. This way you can enjoy a few days of sport in the open air and get the most out of your serves. In addition, during the first month you can enter the international draw for great prizes: rackets and equipment.

4. Dashboard and analytics

The Rafa Nadal Academy by Movistar in its virtual version has a control panel that offers a large amount of data and statistics on the use made by users of the virtual space. The system integrates data on audience research, analysis of visitor acquisition and behavioural analysis.