What is a Streaming Event?

A streaming event, or event broadcast live via the internet, is a large gathering organised within a personalised virtual space. As if it were just another auditorium room, attendees can walk through the entire 3D space during and after the broadcast, enjoying total immersion in the corporate environment.

This type of development transforms events into much more dynamic and personalised meetings, as it is the attendees themselves who choose whether to watch the still image of the presentation or walk through the virtual space, enjoying the complementary content that enriches the experience beyond the simple live video broadcast. In addition, these streaming events have multiplayer functions through avatars. These avatars enable networking within the event thanks to the identification of each attendee and the different actions they can perform within the event: talking, gesturing, chatting or even reacting through emoticons.

Examples of projects based on Streaming Events

Iberdrola / General Shareholders' Meeting
Galapagos / Pioneering for Patients
University of Zaragoza / Researchers' Night

Streaming Events Applications

1. Application in the business sector

Streaming events make the organisation of conferences, seminars and meetings much more dynamic and agile. Thus, companies can bring together customers and employees from all over the world in the same online meeting in their own virtual auditorium, facilitating both participation and interaction and networking among all attendees. Thanks to its development on the web, there is no limit to the number of attendees, nor is it necessary to download any programme. A successful case of streaming events is Iberdrola's virtual shareholders' meeting. Through personalised credentials, users were able to attend a training session organised in a virtual amphitheatre located at the top of the 3D recreation of one of its many hydraulic dams. In addition to watching the live broadcast, they were able to enjoy the virtual landscape and the corporate content distributed throughout the space at the same time. All this without leaving the virtual space and without leaving the training.

2. Application in the education sector

In the educational sphere, streaming events make it possible for students to attend different training sessions live from their classrooms or homes. They can interact and talk not only with the speakers but also with the rest of the attendees, easily identifiable through their avatars. In this type of virtual events, students can participate in surveys and quizzes that gamify the experience and even reinforce the knowledge learned thanks to the complementary content available while listening to the lecture. An interactive way of attending virtual classes that make the learning experience much more enjoyable and immersive, going a step beyond the simple videoconferences of today.

3. Entertainment applications

Streaming events open up a whole new range of possibilities for the broadcasting and dissemination of entertainment events. With the possibility of organising streaming events, it is not only possible to broadcast concerts and sporting events in person at a lower cost of attendance. In addition, these events can go much further, creating unique and unrepeatable experiences between artists, athletes and attendees, prepared especially for these spaces. Games, exhibitions, premieres of series and films, interviews, exclusive launches, etc. Everything to make the attendees of these live broadcasts feel more involved and closer to their favourite teams and artists.

4. Applications in marketing and advertising

Undoubtedly, the personalisation offered by the organisation of streaming events opens up a whole new range of possibilities for connecting with our audience. From organising press conferences in our own personalised virtual auditorium to setting up showrooms and product presentations that make a difference and capture the audience's attention. Without a doubt, streaming events not only help to humanise the brand, they also facilitate user participation and interaction with the company's innovative image. From the choice of their avatar to the decoration and construction of the space to enjoy the event, all the elements transmit the essence of the brand. Among the marketing and communication actions that have been carried out in these virtual spaces, the press conference in the Metaverse of the Rafa Nadal Academy by Movistar stands out, where nearly 100 accredited journalists from all over the world had exclusive access to the presentation of the project through their avatars and inside a virtual tennis court.

5. Applications in the tourism and cultural sector

In the tourism and cultural sector, streaming events become unique virtual meetings that connect all those interested in presenting the latest activities of museums, exhibition halls and cultural and tourist centres. A different and immersive way to reach a global audience and to broadcast through different digital channels. In addition, its advanced analytics allow to know more about the audience, obtaining data on their origin and the actions they perform with the gamified content distributed throughout the space. With this type of development, a hotel line could, for example, organise an international event from its virtual hall. Allowing attendees to get to know its facilities while they attend the presentation of the season. Or a museum could present its upcoming exhibitions via streaming, while offering additional information about the artists and the works. All from the same virtual space and without having to switch tabs or devices to enjoy the content at the same time.

6. Applications in the health sector

Thanks to their easy dissemination and simple implementation, immersive streaming events allow the organisation of large meetings between healthcare professionals where they not only attend the seminar virtually, but can also actively participate via voice and chat, interact with the avatars of the other attendees, find out all the details of the session thanks to the 3D models and consult all the complementary material in the same virtual space. All this to facilitate debate and the exchange of the latest advances in the field of health and veterinary medicine, as in the case of Porcinnova's Demo Day. A streaming day organised by the accelerator specialising in the pig sector together with the Ibercaja Foundation to present the latest innovations in animal care.

Advantages of Streaming Events

- High degree of customisation

One of the key aspects of streaming for events in these types of virtual spaces is the personalisation of these platforms not only in terms of content, but also in terms of aesthetics and analytics. Offering users a differentiating experience compared not only with the competition, but also with the most basic streaming services.

- Great versatility

Streaming events can be adapted to all types of companies, sectors and formats. By organising 100% virtual or hybrid meetings, where both face-to-face and virtual attendees can interact in equal measure with the speakers. In addition, these events are developed in both 2D and 3D according to the aesthetics chosen by the company.

- Increases brand positioning

By not relying on third-party platforms, the audience remains entirely in the virtual space where the streaming event takes place. A significant fact that greatly increases the positioning of the brand among internet searches by improving retention data, interaction with the brand (engagement) and the number of users attending.

- Enjoyable and proactive events

In this type of streaming event, users can choose different ways to live the experience. From watching a still image of the presentation to walking around the virtual space with their avatar enjoying the complementary content while listening to the broadcast in the background. In addition, during the streaming video, attendees can complete a series of gamified challenges that make the event much more enjoyable.

- Encourages networking

In streaming events held in virtual web spaces, user attendance goes beyond simply watching the live broadcast. Within this type of meeting, networking benefits from access through unique credentials, the implementation of chats and voice communication, and the personalisation and identification of each user through 3D avatars.

- Low cost

One of the great advantages of organising streaming events is the possibility of bringing together and interacting with hundreds of people from all over the world without having to pay for travel or booking large auditoriums. This reduces costs and allows most of the resources to be devoted to what is most important: the quality of the streamed content.

"Customers and consumers have already moved their presence and conversation to the digital environment; companies need to listen to them and interact with them".

- Pepe López de Ayala Managing / Director Twitter Spain -